Feature Friday: Sewchic4u!

by Rebecca Bazini, SSLI '26

Last Tuesday, it was announced that Rebeka Hoberman, Crochet Club President and aspiring fashion designer, won second place in Long Island University’s (LIU) Fashion Reimagined video contest. In her submission, Rebeka promoted her successful brand, Sewchic4u. By placing in the contest, Rebeka receives guaranteed acceptance as well as a $7,500 scholarship to LIU.

Congrats, Rebeka! (SchechterLI Instagram)

Rebeka launched Sewchic4u during Summer 2024 and has been actively promoting and selling the brand on Instagram ever since. “I was really inspired by 2000s early fashion,” Rebeka remarked. “I wanted to create chic, comfy clothing. One of my biggest achievements was getting a viral video with an item I made, the chic and comfy leopard print sweatshirt, promoted by a popular influencer, and the video blew up.”

Sewchic4u’s marketing strategy features a reliance on a chic and classy aesthetic. One of the models for the brand, junior Layna Botwinick, has promoted many fashionable types of apparel. Botwinick said, “It's a really fun experience, I think, especially because I'm wearing the clothes that she created, so they feel extra special.” She continued, “And I also love how I'm helping out a small business.”

Up-cycled jacket made from two pairs of jeans. (R. Hoberman)

When Rebeka isn't managing her small business, she's participating in fashion opportunities and realizing her stylish ideas. Hoberman stated, “A few months ago, I attended the FIT pre-college program where I learned a lot of information about fashion - I was even featured in one of their videos on Instagram!” 

Hoberman also paints her designs in Schechter’s art elective, which is run by art teacher Ms. Markacs. “Rebeka created a beautiful dress on a canvas. I believe she used Vera Wang as an inspiration for her design,” Markacs remarked. She added, “I hope she will continue to stay with her craft. She is very creative, and I think there is a bright future ahead of her.”

Sewchic4u as featured in a magazine (R. Hoberman)

Rebeka’s submission is just one of her great achievements coming in the future. “If I do attend LIU, it's going to be a great start to learning about the fashion industry and marketing,” Hoberman commented.

New chic sweatshirt! (R. Hoberman

“I feel really honored to be a part of such a special business,” Botwinick reflected. Botwinick concluded, “I had so much faith in Rebeka when she was talking about creating her brand and to see how much praise it's getting, how many rewards it's getting - I'm really happy for her, and I'm also happy that I have a little bit of a part in it. Go buy Sewchic4u! Go!”

Rebecca Bazini is a writer for Paw Print Now and has been published on the site since January 2023. Rebecca is currently a junior at the Schechter School of Long Island and can be reached at the following email address: rbazini26@schechterli.org.